Interactive Avatar: Who We Are, What We Do, and Our Vision

Who we are

Interactive Avatar is built around a simple belief: the next generation of web experiences will be more interactive, more personal, and more human in how they communicate.

Text chat and traditional UI will always matter. But when an experience needs presence—when tone, pacing, trust, and guidance matter—an avatar interface can make software feel easier to use. Not because it is "flashy," but because it helps people understand what to do next.

We're building Interactive Avatar to be something teams can deploy: a real product component that you can embed, integrate, and control.

What we do

At a high level, Interactive Avatar helps teams bring real-time 3D avatars into websites and applications.

We design the platform around practical integration:

• Embed options that fit different teams and timelines (for example, an iframe-style embed for quick rollout, plus an SDK approach for deeper control).
• Configuration so you can tailor the experience to your product and your audience.
• Control surfaces (methods, events, and options) so your app can orchestrate avatar behavior as part of a larger user journey.
• Real-time interaction as a first-class requirement, so the avatar can feel responsive and present.

If you're building anything from onboarding to interactive demos, guided experiences, training, or support flows, the avatar can act as the "face" of that journey—while your application remains in control of the logic.

How teams use Interactive Avatar

Different teams use avatars for different outcomes. Here are common patterns we design for:

1) Guided onboarding

New users often drop off when they're overloaded with choices. A guided flow can reduce friction by explaining steps in plain language and keeping the user moving forward.

An avatar can:

• Introduce the product quickly.
• Explain key decisions at the moment they matter.
• Keep context across steps in a flow.

2) Product education and demos

Interactive demos are powerful, but they're often too complex to discover and too easy to abandon. An avatar can guide users through a demo, adapt the path, and keep the experience cohesive.

3) Support and self-serve troubleshooting

Support is often a combination of "collect the right context" and "explain a fix clearly." Avatars can help with:

• Guided triage (gather info step-by-step).
• Clear, friendly explanations.
• Escalation to a human when needed.

4) Brand presence

Some experiences need a strong brand voice: a consistent way to communicate across web pages, kiosks, and interactive displays. An avatar can give your product a recognizable, repeatable "presence."

What makes an avatar shippable (our philosophy)

A lot of avatar experiences look impressive in isolation, but they fail when teams try to ship them inside real products.

We focus on what makes avatars practical:

• Integration should be predictable. Developers should be able to embed the experience and wire it into their own state and analytics.
• Control should be explicit. Product teams should be able to decide what the avatar can do, when it speaks, and how it responds.
• Performance is a feature. If it's slow, users leave. If it's unreliable, teams stop using it.
• The avatar should fit the product. Style, pacing, and interaction design matter as much as the model.

That's why we put a lot of weight on documentation and a clear integration surface.

Vision: where we're going

Our vision is to make interactive avatars a normal, reliable building block for the web—something teams can embed and control with the same confidence they have when integrating payments, analytics, chat, or video.

In practical terms, that means:

• Making it easy to start small (a simple embed).
• Making it powerful enough to go deep (an SDK integration).
• Keeping the behavior controllable, testable, and measurable.
• Supporting experiences that feel natural, responsive, and on-brand.

We want teams to be able to build avatar experiences that are not just "cool," but genuinely useful—improving onboarding, education, and support, and creating more engaging interactive journeys.

What you'll see on this blog

This blog is where we'll publish:

• Product updates and release notes.
• Practical integration guides.
• Best practices and examples for building interactive avatar experiences.
• Deep dives into features and patterns that help teams ship reliably.